MARKETING & GROWTH
Investor-facing sites AI assistants quote. A weekly publishing rhythm your IR team can actually keep.
We rebuild your IR site, content cadence, and entity schema so when an investor asks an AI about your category, you are in the answer.
WHAT WE BUILD
What you walk away owning
Positioning brief
A single document the whole team can quote. Audience, claim, evidence.
Messaging stack
Hierarchy of headlines, body, and proof, used across site, sales, and content.
Publishing cadence model
A diagrammed publishing cadence wired into your IR rhythm, with measurable inputs and outputs.
Quarterly review ritual
A 90-minute meeting your team runs, with the agenda we hand off.
HOW IT WORKS
How it works
Audit the funnel
We look at the actual numbers, not the deck.
Rewrite the positioning
One brief, signed off by leadership.
Wire the cadence into your IR rhythm
We build the publishing cadence into your real stack.
Hand off the playbook
Documentation your team can run.
Audit the funnel
We look at the actual numbers, not the deck.
Rewrite the positioning
One brief, signed off by leadership.
Wire the cadence into your IR rhythm
We build the publishing cadence into your real stack.
Hand off the playbook
Documentation your team can run.
FAQ
Common questions.
Do you work with public-company IR?
Yes. Some of our IR engagements involve small-cap public companies (TSXV / CSE / Cboe Canada). We are familiar with how public-company materials are published and scope every engagement to non-restricted advisory work.
Will you build our website?
Yes. We rebuild your investor-facing site for AI discoverability, entity schema, /llms.txt, robots.txt aligned with the AI crawlers that matter, IR pages restructured so they cite cleanly. We hand off the messaging stack and the publishing rhythm; your team owns ongoing content.
How is this different from a brand agency?
A brand agency hands you a deck and an identity. We hand you a positioning brief, a messaging stack, a publishing cadence, and the ritual to run them. The deliverables are operating tools, not a launch.
How long does it take?
It depends on the project. Most engagements run between a focused short audit and a multi-month build. We share an honest estimate after the 30-minute diagnostic call.
Who runs the work after you leave?
Your in-house marketing or growth lead. The handoff document is built for one person to run quarterly.
GLOSSARY
Terms we use.
Publishing cadence
A recurring rhythm of investor-facing publications, news releases, IR updates, structured pages, where each one feeds the next: a filing seeds a follow-up update, the update seeds a page revision, the page revision compounds citations.
Positioning brief
A one-page document that locks audience, claim, evidence, and rejection. The team's reference for messaging.
ICP
Ideal Customer Profile, the specific kind of buyer the work is built around. Narrow on purpose.
Activation
The first action that signals real engagement, past a click, past a download, into the publishing cadence.
Get quoted by the AI your investors ask.
Engagements are scoped to non-restricted advisory work consistent with applicable Canadian securities exemptions. Nothing on this page is investment advice or a solicitation to buy or sell securities.
Giggli Labs · Calgary, AB