INVESTOR VISIBILITY · PRIMARY SERVICE
Investor-facing sites AI assistants quote. A publishing rhythm your IR team can actually keep.
When an investor types your ticker into Google or asks ChatGPT, Claude, or Perplexity about your company, the answer should come from your own materials. We rebuild the IR website, the investor materials, and the way you publish so it does.
HOW YOU START
Three rungs. Start on any of them.
The rebuild is the core of the engagement. The audit is the cheap way to see whether you need it. Monitoring is how you keep the answers right after we leave.
AI answer audit
We ask ChatGPT, Grok, Claude, Gemini, and Perplexity what they know about your company and compare the answers, line by line, with your filings and your website. You get the transcripts, a gap list ranked by what an investor would get wrong, and the order to fix things in.
- Price
- Fixed, quoted on request
- Turnaround
- Scoped with the quote; depends on the size of your public footprint
- Then
- Credited against a rebuild if you proceed
Rebuild
The IR website, the structured data, the investor materials, and the publishing rhythm, built in your stack and handed off with a runbook. This is the core of what we do; everything on this page describes it.
- Price
- Fixed, after the audit or a 30-minute call
- Scope
- Fixed, with an end date
- Handoff
- Runbook your team owns
Monthly monitoring
Every month we re-run the same questions across the five assistants, diff the answers against last month, check that your structured data and /llms.txt still validate, and send a one-page note. After a rebuild, or on its own if your site is already in decent shape.
- Price
- Fixed monthly fee
- Term
- No minimum; cancel any time
- Output
- One-page note, transcripts on request
WHAT WE BUILD
What you walk away owning
AI-readable IR website
Your investor-facing site rebuilt with entity schema, /llms.txt, a robots.txt that admits the AI crawlers that matter, and IR pages structured so they cite cleanly.
Investor materials that read both ways
Decks, fact sheets, leadership bios, and your already-published releases restructured so the same story works for the analyst on a call and the AI assistant looking up your ticker. We do not draft disclosure.
Publishing rhythm
A cadence that turns each announcement, filing, and update into a page an AI assistant can quote, with the templates to keep it going.
Runbook and handoff
How to add a page, publish an update, and check what AI assistants say about you, written so one person on your team can run it.
HOW IT WORKS
How it works
Audit what AI says about you
We ask the assistants your investors use and read your site the way a crawler does.
Rebuild the site and structured data
Entity schema, /llms.txt, IR pages restructured for citation.
Rewrite the investor materials
The same story, readable by analysts and by machines.
Hand off the publishing rhythm
Templates, cadence, and the runbook your team owns.
Audit what AI says about you
We ask the assistants your investors use and read your site the way a crawler does.
Rebuild the site and structured data
Entity schema, /llms.txt, IR pages restructured for citation.
Rewrite the investor materials
The same story, readable by analysts and by machines.
Hand off the publishing rhythm
Templates, cadence, and the runbook your team owns.
FAQ
Common questions.
What is the AI answer audit?
A fixed-price report. We ask ChatGPT, Grok, Claude, Gemini, and Perplexity what they know about your company, compare every answer with your filings and your site, and hand you the transcripts, a ranked gap list, and the fix order. Quoted on request; turnaround depends on the size of your public footprint. Credited against a rebuild if you go ahead.
Can we start with monitoring instead of a rebuild?
Yes. If your site is already in decent shape, monthly monitoring on its own tells you what the assistants say about you and when it changes. It is a fixed monthly fee with no minimum term, not an open-ended retainer.
Do you replace our investor-relations firm?
No. We make your investor-facing materials machine-readable so analysts and AI assistants can quote them accurately. Your IR firm continues running quarterly cadence, wire distribution, and capital-markets relationships. Most teams keep both, and IR firms can offer the audit to their own clients at a partner rate.
Will you build our website?
Yes. We rebuild your investor-facing site for AI discoverability: entity schema, /llms.txt, robots.txt aligned with the AI crawlers that matter, IR pages restructured so they cite cleanly. Your team owns ongoing content after handoff.
How is this different from a web or brand agency?
An agency hands you a site and an identity. We hand you a site that AI assistants can quote, investor materials rewritten to match it, and the publishing rhythm to keep both current. The deliverables are operating tools, not a launch.
How long does it take?
It depends on the project. Most engagements run between a focused short audit and a multi-month rebuild. We share an honest estimate after the 30-minute diagnostic call.
Who runs the work after you leave?
Your in-house IR lead or whoever publishes today. The runbook is built for one person to run it.
GLOSSARY
Terms we use.
Entity schema
Structured data (schema.org JSON-LD) that tells search engines and AI assistants who your company is, who runs it, what it does, and where its filings are. The difference between being paraphrased and being quoted.
/llms.txt
A root-level markdown file that tells AI crawlers which pages are the canonical investor record. Giggli Labs publishes one. Issuers should too.
Publishing rhythm
A recurring cadence of investor-facing publications where each one feeds the next: a filing seeds an update, the update seeds a page revision, the page revision compounds citations.
AI Overview
The AI-generated answer Google shows above search results. If your IR page is not structured to be cited, the answer about your company is drawn from someone else's.
FOR IR FIRMS
Already running an issuer’s IR? Add the audit to your service.
We work alongside investor-relations firms, not against them. If you run cadence and distribution for issuers, the AI answer audit slots in as a service you can offer under your name or ours, at a partner rate. One conversation to set it up.
Get quoted by the AI your investors ask.
Engagements are scoped to non-restricted advisory work consistent with applicable Canadian securities exemptions. Nothing on this page is investment advice or a solicitation to buy or sell securities.
Giggli Labs · Calgary, AB